Posted by Stuart Walters on January 27, 2021
Why PPC Is Great for Small Businesses
Most small businesses have fewer marketing funds making them unresponsive to any new marketing initiative. They also have limited operating capital, which limits their marketing budget, making them prefer using:
Since there are many stiff competitors in the market, you have to use effective marketing methods to stay in business. Many marketing tools can help you realize this; however, not all are like PPC advertising.
It will help you turn your current clients into loyal customers, find new customers and get more profit.
Google ads enable your business to reach a large audience as they can appear on as many websites as you want. They can even appear in your competitor’s.
This guide will give you highlights of what your small business can gain from using Google ads in advertising its goods and services.
Unlike other marketing forms, managing PPC advertising will help your small business realize higher profits. PPC has conversion and reporting tools that it uses to measure everything. From its assessments, you can know what will and what will not work for your business. This makes it easier to adjust your marketing campaigns according to what the market needs.
If these campaigns give you a higher return on your money, you should increase your marketing budget allocation. For example, you should channel more money to fund your SEOs or keywords to generate more profit.
PPC can help you target a specific audience, making it easy for you to create Google ads that are only meant for individuals who have a higher chance of buying your products. Since it can be customized to reach audiences in a specific location, small and medium-sized businesses can direct their adverts to the local buyers to attract them to their website. Once they are on the business website, their probability of buying a product or service is very high.
You should use optimizations that are related to the services or products you offer. Doing so enables the people searching for related keywords to see your Google ads.
Make your small business a leader in your industry by using strong and precise keywords. Using a strong keyword boosts your brand awareness, making your small business stand out; thus, be noticed by consumers.
Though SEOs are important, they have fewer benefits compared to Google ads. Using only SEOs only makes your business rank higher in organic search results but does not drive sales and conversion as PPC advertising.
A product should be welcomed and loved by people to succeed. You can't produce a product that the market rejects and expect to still be in business. Therefore, before you produce any service or product in mass, you should test it first and get feedback. One of the tools that you can use to achieve this is PPC advertising. After the assessment, it usually produces a detailed report on how the product is fairing.
From the Google ad report, decide if you will land your website or your business pages or engage in product or service improvements to better suit your clients' needs.
Use remarketing or retargeting to reconnect with the individuals who had earlier visited your site. Professional marketers believe that for your potential clients to buy your product or service or convert, they should see your Google ads as many times as possible.
By visiting your site, the retargeting audience already had some interest in your services or products. Therefore, if you remind or expose them to your brand repeatedly, they are more likely to revisit your page or website to convert or buy your goods and services.
PPC also enables you to create customized and targeted display campaigns, enabling your Google ads to appear on any website that offers similar services and products to you.
This feature also allows you to send your Google ads to different websites targeting the already piqued individuals who buy your goods and services.
Lastly, since display campaigns can be set to certain demographic criteria, for instance, you can choose to show your Google ads to people of a certain age or gender, it can help you engage your potential clients more with your brand by creating ads that fit their ages or genders. Doing so increases your chances of converting them into your loyal customers.
This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.
This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting www.alexander-advertising.co.uk (our website) you are accepting and consenting to the practices described in this policy.
We may collect, store and use the following kinds of personal information about individuals who visit and use our website:
Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.
Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:
We use the information in the following ways:
Information you supply to us. We will use this information:
Information we automatically collect about you. We will use this information:
This information is collected anonymously and is not linked to information that identifies you as an individual. We also use Google Analytics to track this information. Find out how Google uses your data atGoogle Analytics Data Usage
Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.
We do not rent, sell or share personal information about you with other people or non-affiliated companies.
We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to firstname.lastname@example.org. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).