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What is Ecosia and why should you consider using it?

Posted by Stuart Walters on September 03, 2020

Ecosia is a search engine that is set out to save the planet! And yes, it’s as good as it sounds. Basically, when you use Ecosia for a search query you are directly contributing to non-profit organisations focused on reforestation and conservationism which basically means you’re planting trees and saving the planet!

According to the Ecosia website, it takes 45 searches to raise the funds for one tree to be planted. Each search query raises a few pence for the cause. Don’t worry, it’s free to use like Google or Bing because the money mainly comes from advertising (and a little bit from affiliate marketing and their online shop).

The advertising on Ecosia is powered by Bing, so if you use Microsoft Advertising, your ads might appear on Ecosia too. Bing Ads is now Microsoft Advertising and is second to Google Ads with regards to paid search. But, it’s easy to use and you can even import your Google Ads into Microsoft Ads meaning that you can advertise on both platforms with ease!

At a time where people are increasingly concerned about our planet and what we can do to help, small changes like this are important and something that more and more people are doing. We wrote about ethical marketing and how the marketer has a responsibility to think about their actions and how they can impact the people their message goes out to. In this blog we discussed the demand from the consumer for businesses to prove and show how they are doing good and addressing problems. This is all part of a social movement whereby people are more and more aware of what needs to change and what they can do, and in walks Ecosia.

The search engine has actually been around for some time now, having launched ten years ago in 2009. However, in light of recent rain forest fires in the Amazon and other increasing environment concerns, the site is increasing in popularity. It now has more 8 million daily users and people are making the switch so that the search engine is their default. You can even get an extension on Google Chrome to replace Google as your search engine – so its pretty easy to get on the bandwagon.

Ecosia search results used to be from a combination of Yahoo!, Bing and Wikipedia but now it is solely powered by Microsoft Bing. “Ecosia's search results and search ads are powered by Microsoft Bing. We use Bing's search technology, enhanced with Ecosia's own algorithms.” Which means it’s pretty much the same standard as any other search engine. So, should you make the switch?

We’d say it’s a pretty good search engine option. It’s powered in the same way as any other option (in fact it’s basically Bing but the money goes to charity) so unless you’re a loyal Google fiend, it’s a good switch option.

As far as advertising goes, for the case of PPC and paid search, if you advertise on Bing, your ads may well have come up on Ecosia. If you wish to have your ads shown only on Ecosia, then you need to go into your advanced settings and check ‘Bing, AOL, and Yahoo! Syndicated partners only’ and uncheck all other options. However, note that this doesn’t mean your site will only appear on Ecosia, but other partner sites too. If you wish to do that, follow these instructions on the Ecosia website.

You should think carefully before you take this step though, as the search engine is by no means as big as Google or even Bing yet, so if you want to reach the right people at the right time it’s worth not excluding a large proportion of your audience. Our recommendation would be to create Google Ads, transfer the campaign to Bing Ads and make sure that they show on partner sites too. That way you are not only increasing your impressions but you are also contributing to Ecosia.

If you’re confused about the whole ‘paid search’ thing, speak to one of our digital marketing team.

Privacy Policy – Alexander Advertising International Ltd

This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.

Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

How we may use the information we collect

We use the information in the following ways:

Information you supply to us. We will use this information:

Information we automatically collect about you. We will use this information:

This information is collected anonymously and is not linked to information that identifies you as an individual. We also use Google Analytics to track this information. Find out how Google uses your data at

Google Analytics Data Usage
Disclosure of your information

Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to