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Things you didn’t know about social media

Posted by Stuart Walters on December 16, 2018

  Let’s start with some user statistics.  

  • There are 6 new Facebook profiles every single second. That means, that every second you sit reading this blog, six new profiles are created on Facebook. That’s on top of the millions and millions of profiles that already exist! Who knew so many people didn’t have Facebook already!  
  • Every 15 seconds somebody joins social media for the first time ever. See, the digital world is still growing like crazy.  
  • 2 new users join LinkedIn every second too! So, every time you click your fingers somebody else signs up to LinkedIn 

Small Medium Businesses - SMBs:  

Now we know a little about the social media users, what about businesses on social media? 

Did you know that over the past 2 years, the number of small-to-medium-size businesses using YouTube ads has doubled? Or that 81% of SMBs use some form of social media to promote their business? And 93% of Twitter users who follow small-to-medium-size businesses (SMB) plan to make a purchase from a brand they follow? 

Clearly, many SMBs are using social media! If you want to know how you can use social media for your business, then get in touch with us for some help.  

Business stats 

If SMBs are using social media, then how much are they spending on social media advertising? 

  • According to a study, 38% of organizations planned to spend more than 20% of their total ad budget on social media in 2015, this was up from 13% the previously year and is even more now three years later! 
  • Social media advertising budgets doubled worldwide from 2014 to 2016 
  • Ad spend on social media in 2017 exceeded $35 billion worldwide, accounting for 16% of all digital ads 

Different platforms 

How do these budgets work on different platforms then? Engagement rates (how many people like, comment, or complete an action on your post) vary greatly depending on the platform and the content. 

For example Instagram has a follower interaction rate of 2.2%, higher than any other social network, and the per-followers engagement rate is 58 times higher than Facebook’s and 1320 times higher than Twitter’s! And, a tagged location can increase engagement by 79%! 

Facebook’s engagement rate for all types of page posts is just 4.20% on average, but 5.23% for video posts, and Tweets featuring images receive 18% more clicks than those without – so think about your media content wisely! 


If you’re not using social media to help advertise your business, then get in touch with us to find out more about how and what you can do!   







Privacy Policy – Alexander Advertising International Ltd

This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.

Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

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We use the information in the following ways:

Information you supply to us. We will use this information:

Information we automatically collect about you. We will use this information:

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Google Analytics Data Usage
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Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

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Changes to our privacy policy

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Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to