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How to write a blog post

Posted by Stuart Walters on May 10, 2021

When it comes to blog content creation, it can be an effective way to help drive traffic to your website and any other forms of social media channels that you have. By creating blog content, it enables you to have much success with your marketing efforts. However, there is a process to writing a blog post and to ensure you maximize its potential in the success it has. With that being said, here are a few tips that are worth mentioning when it comes to writing a blog.

What are blog posts?

A blog post can be any type of article, news-worthy piece or perhaps a guide that helps educate the reader in some way. It’s published in the blog section of a website and can range anywhere from 500 words upwards. An effective piece of content that’s SEO-friendly should be over 500 words, with long-form content of 3000-4000 words doing particularly well.

The blog post will likely also contain images, embedded videos, infographics, etc. With a blog post, you can give insight into your business, promote a product or service you’ve recently launched or to provide more information on the industry you’re in.

What makes a great blog post?

In order to make a great blog post, you need to think about the reader in question. What does the blog post need in order for the reader to continue reading? Ideally, you want the reader to go from start to finish, without clicking off the site altogether.

So with that being said, you want a blog post that’s educational and interesting to engage with. The content should provide information that’s going to improve the reader’s knowledge of a certain topic or simply offer some entertainment for them whilst browsing the internet.

The introduction needs to hook the reader, as well as the title you’ve picked for the article too. There are many things to include when it comes to writing a blog, which leads us onto the main question. How do you write a blog?

How to write a blog

There are a number of things to think about when it comes to writing a blog and so here are some of the top suggestions to get you started.

Understand your audience in detail

It’s important to know your audience inside and out because by doing so, you’ll have more of an idea of what to write  about. Try to find the data on your existing audience to see what it is they engage with on your site already and what their demographic is in terms of age, gender, location and even their hobbies and interests.

You can also see where they’ve come from when hopping onto your website, so this should also give you more information.

Draft up some topics and blog content ideas

In order to help get ahead of your content schedule, it’s good to draft up a few topics or blog content ideas to start off with. That way, you’re going to be able to utilize what you have so that you can post in advance. It’s also helpful for when you’re having writer’s block or days where you won’t be able to write content. Perhaps you’re limited with your workload or you’re not feeling inspired enough.

Rewrite your intro and conclusions 

When writing a blog post, you want to write your intro and conclusion last, or at least do a first draft and then tweak them at the end. Once you’ve started the intro, write the body of the content and then reword your introduction so that it features some of the things you talk about further into the main bit of the blog post.

It’s all about tying the sections together so that it all flows a little more easily.

Structure the piece so it’s easy to digest

When it comes to structuring the blog post, you want it to be as easy to digest as possible. With that being said, consider the formatting of the post and how it’s laid out on the web page. You want to break up sentences that are perhaps too long or paragraphs that are six or seven sentences deep.

Breaking it up will help with it being easier to digest and you’ll find your audience engaging with it for longer, rather than just switching off or skimming through the contents.

Proofread your content once completed

Proofreading your content is essential because there’s always likely to be a few grammatical errors that you’ve missed when writing the content. Checking the content perhaps two or three times is a good way to ensure that the quality of the post is up there with the very best of the best that’s online.

There are plenty of tools and software that you can use to proofread your work and to make sure it’s readable for your audience.

Add visuals where appropriate

Visuals are important because not only do they help break up the text, they also help provide a bit of relief from just written content. Sometimes, images and visuals like videos and infographics can help the reader to digest the information a lot more easily.

Try to avoid using too many stock images or visuals because this can often hinder your content. If you’re able to, create your own visuals so that it becomes more recognizable to the readers who view your content.

Make it SEO-friendly

SEO or search engine optimization is a good thing to focus on when it comes to your content. The more SEO-friendly it can be, the better it will be for your website in general. Consider the length of the content and the keywords used. Incorporate internal links to other parts of your website, as well as linking to external webpages beyond your website too.

This is just the tip of the iceberg when it comes to writing a blog, so it’s worth doing plenty of research and reading up on what makes good content nowadays. However, this should provide you with a good starting point!


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