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How to grow your Instagram following

Posted by Stuart Walters on April 26, 2021

The online world has grown exponentially thanks to the growth in social media platforms and the opportunities that have been created for many who seek a career out of being a social media influencer or running a business online. Whatever your reasoning, growing an Instagram following can often take time. However, if you’re looking to help speed up the process or to find better methods in growing your following, then here are some helpful tips that could give your Instagram following a boost!

Create quality content

The main similarities between all those profiles that are successful are the quality of content they provide. In order to grow your following, you need to be able to provide the type of high-quality content that both your current followers and potential followers will want to see. It’s one thing being able to get someone to follow you but if they find your content isn’t as great as it was when they first followed, chances are they’ll unfollow you.

With that being said, try to create quality content at all times and avoid posting more if the quality isn’t going to be there for every post, reel or story you publish. It’s better to provide more quality in what you hit share on, than to be more concerned about how often you’re posting. Yes you might be competing with a lot of content going out every minute of every day, but the quality really does matter.

Be consistent in your posting

Being consistent in your posting is important because there are going to be some days where you may be lacking the motivation to create content. Therefore, it’s worth having a bank of content ready to go, ideally scheduled or at least edited.

When it comes to providing consistency, take a look at when your audience is engaging with your content the most and aim to publish around that time, every day or every few days depending on how often you post. The type of posts you provide are also something to pay attention to. You don’t want to risk going off track when it comes to the typical content you post, so try to remain committed to the type of content you provide your followers. It’s likely that the type of content you post is what made them follow in the first place!

Use an Instagram growth service

An Instagram growth service can be a useful investment to help grow your platform at a faster rate. You want to pick the right growth service though that aligns with the social media platform’s community guidelines. That means no bots being used or you may risk your profile getting temporarily banned or permanently deleted.

These Insta growth services can definitely be effective and it’s something you want to certainly consider using if you’re after a quicker way of building up your following. There are some useful ones currently that you might want to look into including Kicksta, Social Meep and Upleap. Do your research though so that you’re picking the right one to suit your needs but also your budget as a business or individual.

Utilise all elements of the platform

With Instagram, there’s so much more than just the profile page now. You’ve got the stories option, you can create fifteen-second reels and IGTV that are able to show a more in-depth look into your business product, service or daily life.

When it comes to growing your channel, it’s important to utilise all elements of the platform in order to help widen your reach. Your target followers aren’t just found via one element of the IG platform but from a variety of them. Try to be a bit more versatile in what you publish onto and try to do a mixture of it all on a daily or weekly basis. 

Some of the elements might work better than others, whereas some may take more time to build up. With video content, it tends to be a lot better nowadays, especially when it comes to short and snappy content.

Research and use the right hashtags

Hashtags are an important part of building your following because they enable your content to get in front of the eyes of your target followers. However, there’s a lot of hashtags out there and the more popular they are, the more channels you’ll end up competing with. That’s why it’s a good idea to do research on the hashtags and what will work best for the photos and video content you post. 

When using hashtags, it’s good to limit the amount you include. It doesn’t always work to use the full quota of hashtags available in one post. However, there are times where it might help, depending on the content.

There are lots of different software and online resources that can help you discover what hashtags work best and how often to use them. It’s important to put in the time when it comes to growing your IG and researching the right hashtags.

Promote your Instagram channel elsewhere

Instagram isn’t the only place to promote your channel but it’s worth also exploring other places on the internet to promote it too. Remember, every IG post you put up has its own web page and the more web pages dedicated to your IG profile, the more it’s going to hopefully enable you to reach more people. So with that being said, share your IG’s on your other social media platforms and cross-promote where you can. If you have a website, link your Instagram profile to this as well.

The more you promote your profile, the better so try to find new ways and places to get your profile seen by those on the internet.

Growing your following is still something that’s possible, even despite the increase on the social media market. It does make it more difficult to be successful but with the right effort and these tips used, you can certainly drive your Instagram to a higher following this year.

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