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How to grow traffic from Pinterest

Posted by Stuart Walters on October 26, 2021

Pinterest holds a lot of power in its platform for helping reach and convert new audiences into customers. The platform has a staggering 250 million users and growing, making it a great platform for advertising and marketing your business. However, it’s one of those platforms that maybe isn’t utilized as much as it could be, simply due to it not being understood as easily as other social media platforms.

With that being said, here are some helpful tips on how to grow traffic from Pinterest.

Get creative with your boards
Firstly, it’s important to remember that with Pinterest, it’s all very much driven by visuals. And with that being said, you want your boards to stand out from the crowd. So, it’s good to make pin-worthy images from the get go and to really focus on providing stunning visuals from the images you use to how it’s laid out on the pin, as well as any text or other design elements you use.

There are some great editing and design website tools available to use for free and on premium memberships for those who need more options. Canva is a good starting point and there’s a lot that you can achieve by creating and editing your pins via this platform.

Create unique and original content, which you can then link back to your website or blog post, depending on where you want the traffic to go. Seek inspiration from other pins that exist on the platform already so that you know what level of quality and professionalism you need to be achieving in order for it to be successful.

Use relevant keywords
When it comes to growing your traffic, you need to always think about using the right keywords. A pin isn’t just the image but it’s the choice of words you use in order for your audience to find you properly. A board is useful for collating your pins and making them more easily discoverable too.

Think about what you can call the boards and what you add as the titles of the pins. Make sure to also fill in the description of the pin, using a lot of relevant keywords and the right length of content to help ensure it shows up higher in the search results.

If you’re struggling to think about the right keywords, there are plenty of tools to use online in order to track successful and high-performing keywords for your content. The better you can get with keywords, the more traffic it’s likely to drive to your web page or whatever it is you’re targeting for traffic.

Pin consistently and often
Just like with any other platform, you need to have consistency. Consistency not only in the quality of your content but how often you post. With Pinterest, you want to be pinning consistently and often enough. It requires dedication and you’re not going to see the fruits of your labor until you’ve put in enough time and effort.

With that being said, you might want to think about pinning several times a day if you can, which is possible if using an automated tool to schedule the pinning for you. That way, you don’t need to be sitting at your desk, physically pinning content.

If you remain consistent with your pinning, then you’ll definitely see results sooner. Try to keep on top of it as much as you can, regardless of whether you drop the ball now and again. It’s expected but pick it back up again!

Follow other brands and users for inspiration
A lot of successful Pinterest users will have done exactly the same as you should be doing now and that’s following other brands, businesses and users, to discover what’s working well for them.

It’s good to see what others are doing in order to get inspiration for your own platform. Often enough, creativity is theft and that means taking what you’ve seen and transforming it into your own with a unique twist to it. Find what works and elevate it into something ten times better.

There are lots of other brands and businesses out there that are using Pinterest now as a platform to drive traffic, so start finding those users on the platform. You may want to help them by re-pinning their content to yours and they may end up doing the same. This will only help with your engagement and the potential traffic to your content.

Join some group boards
There are some boards that you can join which include many other users and it’s utilized in a way to help everyone boost their traffic. You can share your pins in the group in order to help not only grow your page but the page of everyone else in the group too.

It’s worth doing your research though and finding the right group boards. The last thing you want is to join any that don’t really match the same or similar audiences that you are after. There are lots of group boards out there so you’re more than likely to find one or two that fit what you’re after.

Always be willing to learn
With any platform, it’s constantly changing and that means what might have worked well today, might not work as well in a year’s time. It’s important to keep up with the changes and to also be willing to learn whenever needed. If you’ve just started your Pinterest journey, then no doubt, there’s a lot to learn.

Consider any relevant resources that are available online for you to read and engage with. Try to remain active in your efforts to learn the ins and outs of using this platform to the best of your ability. It will certainly help to have an attitude of wanting to learn something new every day - or every other day depending on how much time you have available!

Growing your traffic on Pinterest will take time but with a lot of hard work, time and dedication to it, you could see a big improvement within just a few months of being on the platform.

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