Posted by Stuart Walters on February 02, 2020
And to make matters worse, there’s no one size fits all for any business. Local businesses can benefit greatly from turning to local publications and resources in order to advertise their business. This, however, can sometimes be a little difficult to find out about and Google doesn’t always give you the answers for this. As a local Wallingford business ourselves, we thought it would be helpful to write something for the local community of the ways they can optimise the use of local resources in order to advertise their business. Should you want some advice on other advertising and marketing options, take a look at our other blogs or get in touch.
The power of social media
Social media is a powerful tool for everybody but we believe it is especially useful for advertising locally in Wallingford. People trust the local community and social media allows that community to thrive online. Groups such as Wallingford Piper can get you great recommendations and lots of interest in your business. On Wallingford Piper itself, you are not allowed to advertise your business as such but there are still ways to use it to your advantage. Getting involved and commenting on posts when people are searching for your products or services reminds people that you’re around and available. Also, if somebody finds you via the group they might write a recommendation for your on there. The possibilities are vast. We’ve seen posts with hundreds of likes and appreciation for local businesses go through the roof, so if you’re not involved, it might be worth considering it!
Furthermore, social media advertising can be pretty cheap if you’re just targeting the local area! Facebook advertising is where you pay for a post or ad to be shown to people that you choose to target. So, when you see the word ‘sponsored’ under a post – this has been paid for. If you are looking to target the local Wallingford area, you don’t need a huge budget. This is great news for local businesses because it means you can get the word out to the local community without spending too much money. For example, if you ran a campaign that targeted people in and around Wallingford with a budget of £60 for a month, you could reach 300 – 900 people a day and get around 20 clicks to your website every day. That’s quite a lot of people! Still not convinced? Read our blog on reasons to use Facebook Ads, or get in touch for some more information and tailored figures.
Sponsor local events
Another thing you can do to advertise your business locally in Wallingford is to sponsor local events. Wallingford has a great community of events so getting your brand out there on these occasions can be a perfect opportunity to raise awareness of your brand. The best example of this in Wallingford is obviously The Bunkfest. Did you know that the festival is the biggest free festival in the country?! As a consequence, in order to run, it relies on volunteers, donations, and sponsorship. Anybody can sponsor the event and lots of local businesses do so. It’s a great way to get yourself exposed to the local community because of the sheer number of people that attend the event every year. There are various sponsorship options for different budgets so it’s worth considering. You can still sponsor this year's event in September. Have a look at some of the sponsorship options of the Bunkfest website: https://www.bunkfest.co.uk/sponsors.htm
Other events that happen throughout the year such as the Carnival and Rugfest are also available for sponsorship so keep your eyes open and make the most of these opportunities. Local businesses can do a Carnival float for example which is not only a great way of shouting about your business but also an ideal way of getting involved in the community.
Local magazines and papers
Another great way to get the word out to the local community is to put an advert in local magazines and newspapers. In Wallingford, there’s a publication called The Window for Wallingford which is a free magazine delivered to all houses with Wallingford postcodes. Whilst you might think that ‘free’ magazines are ignored and not read, local ones are! People use the magazine to find out about things that are going on in the town and therefore see the different advertisements from various local businesses. The best thing about this is that the rates are pretty cheap in comparison to bigger publications and other options.
There are such a vast range of advertising options in the local area such as radio advertisement on local radios, outdoor advertising, and other digital options such as local SEO and Google Ads. There is no one size fits all but it is always worth exploring the more localised options such as local events and local magazines in order to interact directly with the community. Wallingford has a great local community and we are proud to be one of the local businesses in the area.
Our advice would be to always appeal to the local community, put Wallingford first in your advertisements. Don’t offer things that won’t appeal to the community and always get involved. People want a local business that they can trust, so getting involved is one of the best things you can do.
We offer a local business discount on all our digital marketing services including social media advertising, social media management, SEO, Google Ads and PPC, email marketing, and content marketing. So, if you are interested in exploring your advertising and marketing options, get in touch with our Head of Digital Stuart for a free consultation and chat about your options.