-
Digital content trends for 2019
Posted by Stuart Walters on December 31, 2018
Your audience
One big content trend in 2019 will be the focus on generation Z. Generation Z is entering the world of work and therefore coming into more and more buying power. Whilst content trends have been focused on millennials for some time now it is going to be important to create content for this generation. Knowing your audience is essential to successful content and adverts and knowing who you need to market for is a big part of this.
Micro-influencers
Influencers have been a huge for a few years now but there is an ever-increasing rise in micro-influencers. Micro-influencers are those with less than 50,000 followers. The preference towards using micro-influencers for ads and marketing campaigns is largely due to their engagement rates. These micro-influencers tend to have much more of an ‘influence’ over a smaller number of followers and therefore ads tend to be a lot more successful (and with a lower budget!). You are likely see an increase in this trend throughout 2019, with big brands such as Iceland using smaller influencers for their marketing campaigns.
Authenticity of content
Whilst influencer ads and content can be great marketing tools, a big trend that will continue from 2018 into 2019 is content authenticity. Particularly for the likes of generation Z, who are used to seeing sponsored content and paid ads on their favourite influencer’s social media, the concept of authenticity becomes important. If the ad or the content appears to be fake and unauthentic then the audience is much less likely to respond. However, this poses a difficult task of declaring the ad whilst trying to convince followers that you genuinely believe in the things you are saying.
Content is everything
The whole idea of authentic content links to the idea that ‘content is everything’. A big content trend you will see in marketing campaigns, blogs, and emails in 2019 is the focus on high quality content. Content has always and will always be important, obviously. But, it is easy to loose site of the actual content and focus on just site traffic, statistics and SEO etc. With there being so much content online nowadays, the quality of what you put out there is ever-more important. If you fail to focus on the quality of what you are producing, your content may fall behind and so will your statistics and engagement!
Email more personal
Another content trend to look out for and think about is personal email content. Email content is also evolving and become more and more personal. Although there is often a security concern and data concerns, email content is likely to get more personal in 2019. This may mean personalised ads, reminders for thinks you have previously clicked on, or simply using your name!
Podcast ads
Lastly, a content trend that might surprise you is that podcast adverts are on the rise. Podcasts have been a big thing in 2018 so you can expect to see no less in 2019. However, these will now have adverts too. Studies have shown that the success rate of podcast adverts are 4.4 times higher than display ads. This is likely due to the fact that the consumer is listening and paying attention to the podcast and can’t quickly scroll past. However, it also links to the power of the micro-influencer and the authenticity of content. Many podcast listeners will download the same podcast weekly and become ‘fans’ of the hosts making their word more influential to the listeners than any display ad can.
The overall trends in 2019 therefore suggest a rise in the importance of content creation, which will need to be authentic, more personal, and geared towards the right generation.
This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.
This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting www.alexander-advertising.co.uk (our website) you are accepting and consenting to the practices described in this policy.
We may collect, store and use the following kinds of personal information about individuals who visit and use our website:
Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.
Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:
Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.
We use the information in the following ways:
Information you supply to us. We will use this information:
Information we automatically collect about you. We will use this information:
This information is collected anonymously and is not linked to information that identifies you as an individual. We also use Google Analytics to track this information. Find out how Google uses your data at
Google Analytics Data UsageAny information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.
We do not rent, sell or share personal information about you with other people or non-affiliated companies.
We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.
Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to info@alexander-advertising.co.uk. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).
Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.
Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@alexander-advertising.co.uk
×