Alexander Advertising

Back to blog >

Advertising on Tik Tok

Posted by Stuart Walters on August 06, 2020

TikTok enables users to post short-form music, talent, or comedy videos. Videos can incorporate filters and editing effects, or show the user lip-synching to a song; this really got the app moving back in its previous iteration which merged into Tik Tok in 2018. 

Unlike Facebook or Instagram, where you see content from accounts you follow, on Tik Tok you can swipe and swipe browsing millions of user-generated short videos. 

TikTok opened up the ads platform in 2019. Since then, big names like Nike, Universal Pictures, and Guess have used TikTok ads to create unique, eye-catching campaigns – and to drive huge numbers of impressions. Advertisers on TikTok also have access to its global family of apps, including Helo, TopBuzz, and BuzzVideo, which can help them find new users who may be interested in their offerings. However, TikTok is not automatically the right advertising vehicle for every brand. To check if it’s right for you, ask yourself these questions:

  • Who is your target audience? If your target audience mainly consists of young people, then TikTok could be a very good choice: after all, about 66% of TikTok users are under 30, with 41% in the 16 to 24 age bracket; and many of the trending videos on the platform relate to topics like school and homework.
  • Can you afford it? You need to decide if TikTok is an affordable choice. Advertising on the platform is still relatively new, so it can be expensive: about $10 per CPM, with large campaigns costing hundreds of thousands of dollars. In addition, you need to invest a minimum of $500 in a TikTok campaign. So if you have a small budget or are trying to keep costs down, TikTok may not be right for you. 
  • Will it even work? It's far too easy to ignore swipe away or click off ads, and there's been very little reporting that advertisers have found much success in sales on the app. I mean, how much spending power does a 13yr old have? If we're talking large-scale brand awareness for the like of Nike who have the budgets - well, it's a no brainer, small business? I wouldn't bother. 

Want to ignore me? Give it a go: Visit the TikTok Ads homepage:

If you do want to give it a go, use this helpful advice from the Digital Marketing Institute

How can I set up a TikTok Ads account?

If you decide to go ahead and advertise on TikTok, the first thing you need to do is create a TikTok Ads account. To do this:

  • Visit the TikTok Ads homepage:
  • Click the Create an Ad button
  • Fill in the form that appears with your details and click Submit
  • A representative from TikTok will contact you, and your account will be set up within 48 hours

When your account is set up, you will have access to the platform’s dashboard and can start creating ad campaigns.


How can I create a TikTok ad campaign?

It’s pretty easy to create a TikTok ad campaign. Just go to your account dashboard and follow these key steps:

  • Click the Campaign tab and then click Create
  • Choose a campaign objective
  • Set your daily or lifetime budget
  • Create an ad group for your campaign
  • Choose your ad placements and audience targeting
  • Configure the budget and schedule for your ad group
  • Set the pacing for your budget
  • Select an optimization goal


What kind of ads can I upload to TikTok?

Once you’ve created your campaign, you’re ready to upload ads to TikTok. You need to think creatively here, as it’s important to keep viewers engaged on the platform at all times. On TikTok Ads, you can choose from a variety of formats, including horizontal, vertical, orsquare videos and images.

It’s a good idea to make use of TikTok’s Video Creation Kit when designing your ads. This tool makes it easy for you to create video ads. It provides you with a variety of video and image templates, which you can customize using your existing assets, as well as free background music options.

On TikTok, you can experiment with a variety of different ad types, including:

  • Brand Takeovers: You can immediately hook user attention with brand takeovers, as they appear instantly when a user opens TikTok. This ad type can deliver a strong visual impact for your brand.
  • In-feed Ads: These native ads are integrated into users’ ‘For You’ feeds. Users can like, comment, share, and follow the videos.
  • Hashtag Challenges: These encourage users to share content on TikTok on your brand’s behalf for several days. They tap into TikTok users’ passion for creation and self-expression, and can create a high level of engagement for your brand.


How can I optimize my TikTok ads?

Use these tips to ensure your TikTok ads are as effective as possible:

  • Use high-resolution images: Your ad’s visuals will take over the user’s entire screen in brand takeovers and in-feed ads, so you want them to be sharp, clear, and of the highest quality.
  • Include a single call-to-action (CTA): You don’t want to confuse your viewers. Make it very clear what you want them to do next.
  • Write concise ad descriptions: With TikTok, you have very limited space for using words. In fact, you only have about 80 characters to play with when writing ad descriptions. So choose every word carefully.
  • Ensure key elements are prominently placed: Place your key creative elements in the middle of the screen, so that they don’t conflict with the ad description appearing at the bottom of the screen.
  • Experiment: Experiment with different creative elements and ad formats, until you find the one that works most successfully for you.


Data and material taken from DMI article on Tik Tok

Privacy Policy – Alexander Advertising International Ltd

This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.

Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

How we may use the information we collect

We use the information in the following ways:

Information you supply to us. We will use this information:

Information we automatically collect about you. We will use this information:

This information is collected anonymously and is not linked to information that identifies you as an individual. We also use Google Analytics to track this information. Find out how Google uses your data at

Google Analytics Data Usage
Disclosure of your information

Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to