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Alexander Advertising - Digital marketing

LinkedIn Advertising: Part 2 - Targeting

We take a look at the targeting options for LinkedIn advertising. Read more >
Alexander Advertising - Digital marketing

LinkedIn Advertising: Part 1 - The basics

We look at the basics of LinkedIn advertising. Read more >
Alexander Advertising - Digital marketing

Marketing agency or in-house marketing team? Which one should you choose?

Marketing agency or in-house marketing team? Which one should you choose? Often, SMBs find it hard to decide... Read more >
Alexander Advertising - Digital marketing

Blogging in 2020: everything you need to know

The blogging industry is thriving. New blogs are popping up everywhere and experienced bloggers are flourishing. Read more >
Alexander Advertising - Digital marketing

The marketer’s guide for managing today’s privacy ecosystem

A guide to help businesses evolve their digital marketing privacy strategies. Read more >
Alexander Advertising - Digital marketing

What is Ecosia and why should you consider using it?

Ecosia is a search engine that is set out to save the planet! And yes, it’s as good as it sounds. Read more >
Alexander Advertising - Digital marketing

Why you need customer journey mapping.

Customer journey mapping helps you plot your audience’s path to purchase by offering them valuable information they need, exactly when they’re looking for it. Read more >
Alexander Advertising - Digital marketing

Seven highly effective ways to elevate buyer trust

People are inundated with marketing messages. Rising above the noise is difficult, and gaining the trust of buyers and consumers is even harder. Read more >
Alexander Advertising - Digital marketing

Should we advertise on Tik Tok?

Popular with Gen Z and some Millenials, Tik Tok is world-famous at the moment, and not just for the crazy dance moves or security issues. We look at the advertising potential... Read more >
Alexander Advertising - Digital marketing

New predictive capabilities in Google Analytics - 29 July 2020

Google Analytics are introducing two new predictive metrics. The first is Purchase Probability, which predicts the likelihood that users who have visited your app or site will purchase in the next seven days. The second, Churn Probability, predicts how likely it is that recently active users will not visit your app or site in the next seven days. Read more >
Alexander Advertising - Digital marketing

Mobile Click-Through-Rates on Google

The Google search landscape is changing fast. The number of mobile searches is increasing, the variety in the search results is increasing due to new features from Google and the attention span and associated willingness to scroll is decreasing. These and other influencing factors ensure that previous knowledge about Google CTRs is outdated. Read more >
Alexander Advertising - Digital marketing

Benefits of Google Ads (formerly known as AdWords) 

Google Ads (formerly known as Google AdWords until June 2018) is an extremely effective and popular way of getting the word out there about you and your business. Read more >
Alexander Advertising - Digital marketing

Recruitment case study, Bluebird care

Improving the recruitment processes, reducing costs and improving the quality of applicants Read more >
Alexander Advertising - Digital marketing

How to advertise locally, in Wallingford, Oxfordshire. 

Advertising and marketing your business can be a confusing process with many different options available such as outdoor advertising, social media, SEO, Google Ads... Read more >
Alexander Advertising - Digital marketing

Advertising your Independent Local Business on a Budget

We all know that advertising and marketing your business is important in any industry, but it can be very expensive... Read more >
Alexander Advertising - Digital marketing

How to write social media posts, without sounding like an idiot 

As a copywriter, your job is to write something that sells without sounding too sales-y... Read more >
Alexander Advertising - Digital marketing

A beginners guide to Schema Markup 

If you’ve started doing some research into SEO, you might have come across the term ‘Schema Markup’ at some point... Read more >
Alexander Advertising - Digital marketing

Big changes to Instagram and other platforms

Instagram has recently announced that it is getting rid of its ‘follower activity’ tab on its popular app... Read more >
Alexander Advertising - Digital marketing

Google Ads PPC Audits - Everything you need to know 

Google Ads are a great way of generating more leads and sales. Without months of working on your SEO, you can get yourself to the top of Google and be in the right place at the right time... Read more >
Alexander Advertising - Digital marketing

Social media buzzwords

When it comes to social media marketing there are various words that are floating around and very frequently referred to. But, what do these words really mean? Read more >
Alexander Advertising - Digital marketing

Inbound PR Review, Iliyana Stareva 

This book, written by Iliyana Stareva, global partner program manager at HubSpot, is an insight into the concept of ‘inbound PR’. Read more >
Alexander Advertising - Digital marketing

SEO metrics to track on Google Analytics  

If you’re looking to work on your SEO, it can be difficult to know what to measure and how... Read more >
Alexander Advertising - Digital marketing

Google My Business - An essential Guide

Google My Business (otherwise referred to as GMB) is a free tool on Google that allows you to edit and change your business listing that appears of Google Search and Google Maps. Read more >
Alexander Advertising - Digital marketing

Top tips for email marketing copy

Email marketing campaigns remain one of the most effective and cheapest ways to reach your audience. They are targeted, personalised, and inexpensive. What’s not to love? Read more >
Alexander Advertising - Digital marketing

The ultimate landing page checklist

The ultimate landing page checklist - We look at design, headline, copy, CTA and forms to make sure your landing page is perfect. Read more >
Alexander Advertising - Digital marketing

How we generate content ideas for our blog

How to generate content ideas for your blog... Read more >
Alexander Advertising - Digital marketing

Microsoft Teams Review

We’ve been using Microsoft Teams daily for a while now and since the new features have been of great help to us, we thought we’d write an extensive review on the application. I want to start by saying, we give it 5 stars but it’s not perfect. Read more >
Alexander Advertising - Digital marketing

Why it’s (sometimes) ok to make typos

What!? A Typo!? OMG!... Not only does it feel like the end of the world but can (sometimes) but damaging to the company. Read more >
Alexander Advertising - Digital marketing

Instagram stories

Buffer recently conducted a huge Instagram Stories research project where they looked at 15,000 stories from 200+ brands and it got us thinking about Instagram Stories and the do’s and don’ts. We looked at Buffer’s study and some other research to point you in the direction of some hints and tips. Read more >
Alexander Advertising - Digital marketing

Bing Ads

Recently, it was announced that Microsoft’s Bing Ads will now be the sole search advertising platform for Verizon Media properties (which includes Yahoo, AOL, and other Verizon-owned platforms) in a huge global deal. This means that all Yahoo search network traffic will be served by Bing Ads. Read more >
Alexander Advertising - Digital marketing

Tips for creating a great hashtag

We all know what a hashtag is? Don't we? Well here's a guide to creating a great one for your campaign! Read more >
Alexander Advertising - Digital marketing

How-to-guide for Facebook Ads 

A basic and quick guide to creating Facebook ads Read more >
Alexander Advertising - Digital marketing

Digital content trends for 2019

As 2019 is upon us, it is important to look forward to new content trends in digital marketing. Where should you focus your efforts and what will be important in the new year for your online content? Read more >
Alexander Advertising - Digital marketing

Things you probably didn’t know about social media

Most people use social media daily, and we all know a little about it. But there’s quite a lot about social media that you might not know! Here’s a few facts and figures that might surprise you. Read more >

Privacy Policy – Alexander Advertising International Ltd

This website is operated by Alexander Advertising International and whose registered address is Ispden House, Lutpon Road, Wallingford, OX10 9BS. We are committed to protecting and preserving the privacy of our visitors when visiting our site or communicating electronically with us.

This policy sets out how we process any personal data we collect from you or that you provide to us through our website. We confirm that we will keep your information secure and that we will comply fully with all applicable UK Data Protection legislation and regulations. Please read the following carefully to understand what happens to personal data that you choose to provide to us, or that we collect from you when you visit this site. By visiting www.alexander-advertising.co.uk (our website) you are accepting and consenting to the practices described in this policy.

Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us. You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.

Information our website automatically collects about you. With regard to each of your visits to our website we may automatically collect information including the following:

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. For detailed information on the cookies we use and the purposes for which we use them see our Cookie Policy.

How we may use the information we collect

We use the information in the following ways:

Information you supply to us. We will use this information:

Information we automatically collect about you. We will use this information:

This information is collected anonymously and is not linked to information that identifies you as an individual. We also use Google Analytics to track this information. Find out how Google uses your data at

Google Analytics Data Usage
Disclosure of your information

Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in the UK. We use a trusted third-party website and hosting provider (Perfect Web Design) to facilitate the running and management of this website. Perfect Web Design meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that Perfect Web Design process, is kept secure and only processed in the manner we instruct them to. Perfect Web Design cannot access, provide, rectify or delete any data that they store on our behalf without permission.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to info@alexander-advertising.co.uk. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to info@alexander-advertising.co.uk

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