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Alexander Advertising - Digital marketing

Benefits of Google Ads (formerly known as AdWords) 

Google Ads (formerly known as Google AdWords until June 2018) is an extremely effective and popular way of getting the word out there about you and your business. Read more >
Alexander Advertising - Digital marketing

Recruitment case study, Bluebird care

Improving the recruitment processes, reducing costs and improving the quality of applicants Read more >
Alexander Advertising - Digital marketing

How to advertise locally, in Wallingford, Oxfordshire. 

Advertising and marketing your business can be a confusing process with many different options available such as outdoor advertising, social media, SEO, Google Ads... Read more >
Alexander Advertising - Digital marketing

Advertising your Independent Local Business on a Budget

We all know that advertising and marketing your business is important in any industry, but it can be very expensive... Read more >
Alexander Advertising - Digital marketing

How to write social media posts, without sounding like an idiot 

As a copywriter, your job is to write something that sells without sounding too sales-y... Read more >
Alexander Advertising - Digital marketing

A beginners guide to Schema Markup 

If you’ve started doing some research into SEO, you might have come across the term ‘Schema Markup’ at some point... Read more >
Alexander Advertising - Digital marketing

Big changes to Instagram and other platforms

Instagram has recently announced that it is getting rid of its ‘follower activity’ tab on its popular app... Read more >
Alexander Advertising - Digital marketing

Google Ads PPC Audits - Everything you need to know 

Google Ads are a great way of generating more leads and sales. Without months of working on your SEO, you can get yourself to the top of Google and be in the right place at the right time... Read more >
Alexander Advertising - Digital marketing

Social media buzzwords

When it comes to social media marketing there are various words that are floating around and very frequently referred to. But, what do these words really mean? Read more >
Alexander Advertising - Digital marketing

Inbound PR Review, Iliyana Stareva 

This book, written by Iliyana Stareva, global partner program manager at HubSpot, is an insight into the concept of ‘inbound PR’. Read more >
Alexander Advertising - Digital marketing

SEO metrics to track on Google Analytics  

If you’re looking to work on your SEO, it can be difficult to know what to measure and how... Read more >
Alexander Advertising - Digital marketing

Google My Business - An essential Guide

Google My Business (otherwise referred to as GMB) is a free tool on Google that allows you to edit and change your business listing that appears of Google Search and Google Maps. Read more >
Alexander Advertising - Digital marketing

Blogging in 2019: everything you need to know

The blogging industry is thriving. New blogs are popping up everywhere and experienced bloggers are flourishing. Read more >
Alexander Advertising - Digital marketing

Top tips for email marketing copy

Email marketing campaigns remain one of the most effective and cheapest ways to reach your audience. They are targeted, personalised, and inexpensive. What’s not to love? Read more >
Alexander Advertising - Digital marketing

The ultimate landing page checklist

The ultimate landing page checklist - We look at design, headline, copy, CTA and forms to make sure your landing page is perfect. Read more >
Alexander Advertising - Digital marketing

How we generate content ideas for our blog

How to generate content ideas for your blog... Read more >
Alexander Advertising - Digital marketing

Microsoft Teams Review

We’ve been using Microsoft Teams daily for a while now and since the new features have been of great help to us, we thought we’d write an extensive review on the application. I want to start by saying, we give it 5 stars but it’s not perfect. Read more >
Alexander Advertising - Digital marketing

Why it’s (sometimes) ok to make typos

What!? A Typo!? OMG!... Not only does it feel like the end of the world but can (sometimes) but damaging to the company. Read more >
Alexander Advertising - Digital marketing

Instagram stories

Buffer recently conducted a huge Instagram Stories research project where they looked at 15,000 stories from 200+ brands and it got us thinking about Instagram Stories and the do’s and don’ts. We looked at Buffer’s study and some other research to point you in the direction of some hints and tips. Read more >
Alexander Advertising - Digital marketing

Bing Ads

Recently, it was announced that Microsoft’s Bing Ads will now be the sole search advertising platform for Verizon Media properties (which includes Yahoo, AOL, and other Verizon-owned platforms) in a huge global deal. This means that all Yahoo search network traffic will be served by Bing Ads. Read more >
Alexander Advertising - Digital marketing

Tips for creating a great hashtag

We all know what a hashtag is? Don't we? Well here's a guide to creating a great one for your campaign! Read more >
Alexander Advertising - Digital marketing

How-to-guide for Facebook Ads 

A basic and quick guide to creating Facebook ads Read more >
Alexander Advertising - Digital marketing

Digital content trends for 2019

As 2019 is upon us, it is important to look forward to new content trends in digital marketing. Where should you focus your efforts and what will be important in the new year for your online content? Read more >
Alexander Advertising - Digital marketing

Things you probably didn’t know about social media

Most people use social media daily, and we all know a little about it. But there’s quite a lot about social media that you might not know! Here’s a few facts and figures that might surprise you. Read more >